Bulgari x Benetti Yachts
How can a brand like Bulgari continue to build brand equity?
Bulgari is a brand known for its daring and innovative creations. To optimize experiential trends in hospitality, a ten-year plan was created to increase brand equity for Bulgari by collaborating with Benetti Yachts, a brand that aligns with Bulgari's heritage and purpose.
Why Benetti Yachts?
Bulgari's collaboration with Benetti Yachts is rooted in their shared Italian heritage and commitment to excellence. This partnership aims to provide a luxurious cruising experience that seamlessly combines quality and onboard comfort with an eco-friendly ethos. By aligning with Benetti, the global leader in megayacht construction and a pioneer in sustainable yachting practices, Bulgari expands its brand association through a new revenue stream and reinforces its dedication to sustainability. Emphasizing that "sustainability starts with our cutting-edge hybrid technologies," Benetti curates a widespread desire for an eco-conscious lifestyle, offering innovative solutions to decrease fuel and energy consumption in the yachting industry.
Process Book
