This collaboration pursues an interest in preparing for the future growth of technology in the luxury market. For a brand like Cartier, a heritage brand, it prompts strategic growth to remain an industry leader in luxury jewelry. For a brand like Neuralink, it paves a way to become an industry standard in luxury future-tech. 

​

While Neuralink is marketed as a medical device as of late, it can be foreseen that the technology could be translated into luxury wearable technology. But how do we make it a luxury standard in wearable devices? By collaborating with a renowned jewelry house open to growth in the market.

​

With Cartier, this engages a path toward expanding into the wearable tech sector. While fashion brands have made strides into wearable tech, the jewelry sector has not converged on this opportunity yet. With Cartier solidifying a partnership with Neuralink, it allows for the brand to resist competitors in their growth because no other brands have created technology like neuralink for consumers.